Why You Should Not Believe All the COVID-19 Health Tips on Instagram?
The ongoing COVID-19 pandemic raging all over the world has thrown health issues into sharp focus. People all over are trying their best to avoid getting infected and thus at the moment most susceptible to misleading online content and advertising promising solutions and offering tips for ensuring good health, diet, and nutrition. People, who go online, especially using social media, will in all probability find insidious advertising often disguised as wellness facts and health tips.
However, even if you think it to be only smart marketing, it can be upsetting that many companies are pushing across content dressed up as health information while all they are trying to do is to sell you something.
Social Media Advertising
It is common knowledge that in recent years with the explosion of social media, advertising has become ubiquitous. While some are in forms that are easily recognizable as paid advertising, much of the content is posted by a tribe of insidious marketers, otherwise known as influencers. These Instagrammers with very large follower bases partner with health and wellness companies to promote their brands with personal recommendations to increase brand awareness and suggestions to buy the products.
According to Forbes.com, nothing less than 86% of marketers and advertising agencies used influencer marketing to reach out. However, it can be very difficult to figure out which influencer recommendations are legitimate and which are only money-spinners for the advertisers. Some smart tips that enable customers not to be taken for a ride:
Focus on the Brand and the Product, Not the Influencer
The reason why brands use influencers is that they have a huge following and it is very easy for brands to reach them by hiring influencers. Also, brands believe that influencers have credibility among their followers; their recommendation of a product will count more than general advertising. However, even if you happen to like or admire a personality, you should not believe whatever he is saying about a product.
It may be unbelievable but many influencers get paid huge sums by companies to endorse a product so when you encounter Instagram content that seems to have a product endorsement, you should stop and think hard. The best course of action in case you desire the promised benefits is to conduct research on the product and the brand and see if the claims are true.
Conduct Thorough Research
If you encounter an Instagram influencer promoting a product that safeguards you against COVID-19, you should inspect the feed of the influencer to see what sort of comments and reactions the post has elicited. If you find a lot of people liking the product and giving good reviews, you may wish to take it one step further and look into the product attributes as well as the company profile. However, you can be sure that smart brands will have used the services of digital marketing agencies like Insta4likes.com to boost the engagement rate.
Look out for testimonials that the company may have provided on its website and see if there are other reviews of the product online and any complaint regarding misleading claims regarding the health benefit. If it is a wellness product that promises to take care of your health during the lockdown period, you need to find out if the claims seem to be legitimate. Sure, everyone wants to keep fit and fine but you should stay clear of products that promise miraculous results in a short period. Be sure that if the brands are offering performance guarantees that look impossible, the products possibly are of no use at all.
Find Out If a Purchase Locks You into a Long-Term Commitment
Ads on Instagram are typified by attractive promotions and deals so that people feel tempted to take advantage of them. However, you need to stop and think about what is the actual cost for you. A subscription to a wellness program may seem to have a reasonable price tag but if you need to subscribe for a term that is long with recurring charges involved then it might not be such a great deal after all.
Also, be wary of introductory deals that switch to full price after the trial period. Before committing, read the fine print and ask for clarifications on whatever is not clear to you. Make sure that the apparent rewards of the deal do not blind you into a long-term and costly investment that you should not be making.
Think of yourself as a savvy and smart consumer. The minute you read something that seems to be an effort to sell you something to keep your health and spirits up during the novel coronavirus pandemic, you should be wary and exercise due diligence. Even if all seems to be well, you should pay attention to your instinct and actively consider if your health goals are being met with the product being offered. Do not hesitate to step away and give yourself more time to make up your mind.